Startups A Unique Merchandising Platform in Jaipur

Screengrab taken from Twitter account of Yufta


I am sure most of you are fond of Amazon and Flipkart or other portals like Myntra that allow you to order products online or compare similar products. However, not all platforms give you the advantage of trying or testing a product before buying it.

But unlike these platforms,, a Jaipur based startup, allows you to buy merchandise both online and offline- allowing you  to test out how the product looks and feels like instead of simply ordering something online then repenting ever buying it.

In truth, this company has been up and running since 2014 but it took the company some time to set a footprint in the market. This brand has tied up with 12 retail stores in Jaipur, allowing customers to get a touch and feel of the merchandise. You get the best of both worlds- a virtual and physical market whilst at the same time experiencing authenticity.

In a nutshell, Yufta is a platform that caters to the women mainly but also integrates their services to men and kids.  The business is doing well for a start-up, better than many startups are doing today. The level of competition matches that of myntra and Jabong and you can also get the best deals.

According to their financial reports, the company is making quite a turn-over.  Last ear the brand had a turnover of 45 crore Rupees, not bad for a startup, is it?

Those who love keeping up with the latest fashion trends can find this platform useful.  You can find an array of western and ethnic wear ranging from daily wear to party wear.  The quality is good too- many of their customers claim that they never compromise with quality, which is a great feature not many renowned business portals have to offer.

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