Interview Startups

Ooty Visit Inspired This Couple To Start MoShik’s Homemade Chocolates

If Goa has risen to fame for college outing, Ooty & Kerala have been a destination that many couples plan to visit together. Mohit & Shikha too planned a visit to South India and it gave rise to a StartUp. The climate, environment and ambiance of the place has not only revived the heart n mind of this couple Mohit & Shikha but also prompted them to start MoShik’s Homemade Chocolate. Below is the interview from the founder Mohit Jain.

 

  • How did you come up with the idea of ‘MoShik’s Homemade Chocolates’ ? What problem are you solving? How does it work?

 

This idea of starting a homemade chocolate business was developed during our visit to south Indian tourist places like Ooty, Kodaikanal, and Kerala where we found lots of homemade chocolates but in an un-organized manner. We thought of introducing this concept to remaining parts of the country in a professional and organized manner and this is how our business idea started.  MoShik’s™ has redefined gifting option in the country with yummy handmade/homemade chocolates for every occasion available for everyone across India.“Corporate Gifting” is one of our prime focuses where we deal with major corporate to provide them rich and exotic chocolates in exclusive and customized gift boxes.

 

  • What is MoShik’s target market and how do you market yourself?

 

Everyone is my potential customer- from students to working professional to retired person & of course children. We market ourselves through social media, word of mouth, Trade Fares, Events sponsoring etc.

  • What is your competitive advantage?

MoShik’s Homemade Chocolates are 100% pure vegetarian, fresh & hygienically prepared, made without adding any extra flavors such as Gelatin (FAT JELLY OR PIGS SHIT), dissoluble chemicals, etc. Add to that they are non alcoholic

  • How much time did it take for you from conceptualization of ‘your venture’ to actually launching it in the market ?

We launched our business in January-2014 by having a brand name, official website and Facebook account. But real business started from June-2014 when we started our E-Commerce operations with the help of country’s largest E-Commerce portal Snapdeal and thereafter it was no looking back

  • Tell us more about your team along with founders details?

Myself Mohit Kumar Jain. I am an Electronics and Communication Engineer with seven years of Corporate employment Experience with enormous MNC like TCS,IBM,Fidelity. My Wife Shikha Jain is a post graduate and an outsourcing graphics designer.We two are the originators and proprietors of the business,My father Mr.A.K.Jain is our lawful and budgetary consultant and my mom Smt.Nanda Jain is our Business director at home. Our greatest inspiration are my sibling Anshul Jain and my 7 months old child Medant Jain. Along with them we have little group of labors who help us underway at Bhopal, and couple of merchants broadly who develop business in their particular ranges.

  • How do you plan to market your product? What are your customer acquisition strategies?What is the revenue model of ‘venture’ ?

In next 5 years MoShik’s would be in hands of individuals from each state in India and also we would be having a global presence in many countries through export of our products. We plan to focus and be a large name in the E-Commerce sector with our dedication and hard work. We have a very much characterized plan to push forward orderly to accomplish money related goals, fulfill social obligations through our business. MoShik’s is here to leave a mark and build a unique brand. Till now this business is self funded. When we began the business, I used my savings and salary to fund the idea and once the business commenced the pay earned from business is financing the business exceptionally well.

  • What do you want to achieve from this? What is your larger goal or vision?

In next Five Years MoShik’s would be in hands of individuals from each state in India. We also want to be global player.

  • What are your current achievements?

In first two years of operation MoShik’s has delivered its product to the customers spread across 295+ Cities/Villages spread across 28 States/UT’s in entire India. Our product is being sold on 60+ Major E-Commerce Websites/Apps. MoShik’s is India’s first homemade chocolate brand which is Trademark Enrolled and ISO 9001:2008 Certified both

 

About the author

IndiStart Team

IndiStart.com is your one-stop destination for StartUp and entrepreneurship related news, views, information, tools and resources. Read refreshing and informative articles, interviews, news about the StartUps and business around you. Stay informed, stay motivated.

IndiStart - India Starts Here

Related Posts

Video

Uniquely strategize progressive markets rather than frictionless manufactured products. Collaboratively engineer reliable.

Advertisement

Advertisement Small

Flickr

  • Krise au logis
  • mosaïc
  • neons
  • managment
  • powerwolf
  • trio studieux
  • in a white cube
  • Still
  • the yellow train

Follow Me

Collaboratively harness market-driven processes whereas resource-leveling internal or "organic" sources. Competently formulate.

ThemeForest

Collaboratively harness market-driven processes whereas resource-leveling internal or "organic" sources. Competently formulate.

Calendar

September 2022
M T W T F S S
 1234
567891011
12131415161718
19202122232425
2627282930  

RSS Meks Blog

  • 10 Best Knowledge Base & Wiki WordPress Themes 2021 September 15, 2021
    Running a successful online business requires an exceptional WordPress knowledge base theme that organizes documentation and helps customers. Customization options, intuitive navigation, unique layouts, and fast responsiveness are just some of the features you need. The following 10 WordPress wiki themes represent the best options for 2021 and beyond. Explore the full range to determine […]
    Dusan Milovanovic
  • How to increase WordPress Memory Limit (quick fixes) June 16, 2021
    Here is a post about how to increase the memory limit in WordPress. Allowed memory size exhausted error message showed up in your WordPress installation? No worries – this is one of the most common errors in WordPress. You can apply an easy fix by increasing the memory limit in your PHP. Table of Contents […]
    Dusan Milovanovic
  • How to use (and why) WordPress sitemap plugin March 1, 2021
    Did you know that by knowing how to use the WordPress sitemap plugin you can significantly improve your site’s visibility and traffic? Although it isn’t mandatory to have a sitemap on your site, having one significantly improves the site’s quality, crawlability and indexing. All this is important for better optimization, which is why we wanted […]
    Ivana Cirkovic
  • 22 free and premium podcast software for your show [2021 edition] January 18, 2021
    You’re determined to start or improve your podcast but don’t know which podcast software to use to really make it stand out? We’ve got you! #podcasting Top 22 free and premium podcast software for your show #WordPressTips #podcasting The post 22 free and premium podcast software for your show [2021 edition] appeared first on Meks.
    Ivana Cirkovic
  • Digital storytelling with WordPress – an all-in-one guide to make your web stories pop! November 23, 2020
    Wondering how to improve digital storytelling with WordPress and build more awareness and exposure of your business? Let our guide lead the way. The post Digital storytelling with WordPress – an all-in-one guide to make your web stories pop! appeared first on Meks.
    Ivana Cirkovic
  • How to use WordPress autoposting plugin to improve your visibility and SEO? September 10, 2020
    Did you know you can use the WordPress autoposting plugin for your content efforts and improve not only your time management but your business and visibility as well? The post How to use WordPress autoposting plugin to improve your visibility and SEO? appeared first on Meks.
    Ivana Cirkovic
  • How to create a personal branding site? Step-by-step DIY guide August 15, 2020
    Looking for ways and means to create a personal branding site? Well, look no further ’cause we’re giving away all the how-to’s to do it yourselves! The post How to create a personal branding site? Step-by-step DIY guide appeared first on Meks.
    Ivana Cirkovic
  • Top 15 WordPress content plugins and tools to improve your visibility and rankings July 16, 2020
    Let’s take a look at some of the must-have WordPress content plugins and tools to use to improve both your UX and rankings. The post Top 15 WordPress content plugins and tools to improve your visibility and rankings appeared first on Meks.
    Ivana Cirkovic
  • WCEU 2020 recap – key takeaways from the biggest online WordPress conference June 9, 2020
    Missed WCEU 2020 and all the exciting stuff from there? Here are all the key takeaways and main points to remember so, take notes! The post WCEU 2020 recap – key takeaways from the biggest online WordPress conference appeared first on Meks.
    Ivana Cirkovic
  • How to change the WordPress username? An easy step-by-step guide May 14, 2020
    Wondering how can you change WordPress username once you set up your blog or site? Read all about it in our helpful guide! The post How to change the WordPress username? An easy step-by-step guide appeared first on Meks.
    Ivana Cirkovic

Text

Distinctively utilize long-term high-impact total linkage whereas high-payoff experiences. Appropriately communicate 24/365.
Send this to a friend