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Content Distributer App Inshorts launches Insiders for Power Users

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Inshorts

Content distributor app Inshorts launches Insiders – an exclusive community for the ‘power users’ of the application.

Precise news insight in just 60 words is the USP of Inshorts that stands it out of other news apps. Inshorts helps users to be updated with the news on their smartphones by just swiping slides of just 60 words with an introductory image.

Insiders

Insiders will now provide its members beta experience of all new features of Inshorts. These members of insider will provide their active feedback and participation that will help Inshorts with building a next generation intuitive content recommendation engine. More than 20000 users have already signed up to be part of the community, Insider.

“As a young startup that is scaling its content, there are many directions that we would be taking to achieve growth. In doing so, we want to trust the feedback of our users instead of imposing boardroom decisions on all our users. Some of our best product ideas have come from our users and the ‘Insiders’ community would help us in leveraging these inputs on a consistent basis. In short, every reader can now become a product manager at Inshorts.” — Azhar Iqubal, CEO and co-founder, Inshorts.

IIT-Delhi alumnus Anunay Arunav and IIT-Kharagpur alumnus Deepit Purkayastha along with Azhar Iqubal had founded Noida-based startup Inshorts.

Below are the lines picked up from the Inshorts app itself announcing the launch of Insiders.

Inshorts is glad to announce ‘Índsiders’, an exclusive community of power users of our application. We expect Insiders to help us build a next-generation content curation and distribution engine through their active feedback and participation. Users are welcome to join the Insiders programme by clicking on ‘more’ below.

The company also incorporates videos, infographics, podcasts and blogs among other things, and has become content discovery platform. Inshorts raised its seed funding in June last year followed by the most recent funding of Rs 127 crore ($20 million) from Tiger Global Management. Inshorts plans to reach 5 Mn app downloads by the end of 2015, and hire over 100 content writers by end of the year. it acquired Palo Alto & Bangalore based startup BetaGlide – the company behind Retention.ai, that helps app developers track uninstalled users and draw insights on user experience to improve user retention.

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