The Start – 2017
I, Vivek Gupta, and my partner Neeraj Agarwal have founded nu.tree three years ago with the motto – “Nutritious meal every day.” While working at our respective jobs, we observed that we ate mostly junk (Oily & Masala rich unhealthy) food as per the fast-moving culture of Bengaluru. We knew what we are putting our bodies into and craved healthy Indian food for a long time. But we could not find any ready-made solution that can provide healthy food in the “desi style.” That marked our journey for nu.tree.
Before nu.tree, we co-founded the e-commerce website infraville.com where we got a chance to explore e-commerce operations and behavior of the customer. We looked at the food market and realized that there is an unmet need for healthy food from enthusiasts who want the taste, quality, and nutrition every day.
We realized that for working couples/bachelors, there are not many options available in the market for daily meals without compromising health. Thus, we came up with nu.tree, a one-stop solution for the nutrition needs of the customers.
What Makes Us Different?
When we started our grind, we have one rule, “No compromise on quality.” You can see that from our customer testimonials. 70% of our orders are from repeat customers who have found our unique approach to nutrition and taste perfect for their daily lives. We believe in organic growth, and that’s why providing superior value to our customers has been our main differentiator.
Customized Nutritional Meals
We cook handmade foods by using recipes from the vault of our granny’s which gives it a unique taste. We also provide you with a wide variety of meal options with customization. Why settle for a normal meal when you can choose your own breakfast, lunch or dinner from our menu? You can pick and choose meal options based on your health & diet aspirations and can change it whenever you want.
We are not any random kitchen; we are here because we care for your food, timing, and savings as we become a part of you. We try our best to provide you with the delicacies of your native dishes’ power-packed with the taste of homemade food and nutritional value.
We, Indians, always look for affordable pricing, keeping that in mind and reviewing the market, we realize that healthy food items are available at quite a higher price, so we kept our products at a affordable rate. You will be surprised to see the nutritional value you get at that price. We assure you, you won’t be going back to that fast-food spree, once you start eating our dishes.
With no extra costing, affordable rates, you can get the best food delivered to your doorstep.
We provide not just food but a great experience which will abide you to become our loyal customer.
Journey So Far
We Started nu.tree with an initial investment of INR 200,000. With the help of our loyal customers, we have been able to scale to 5 locations in Bengaluru. It has been one hell of a ride. We expect the same continuing support from you as we continue our journey along. We are happy to announce that we have been doing record deliveries for months together. We have processed around 2.25 lakh orders and delivered 4 lakh meals till now and are growing stronger month on month. Last year we saw 3x growth in our business.
We are expanding our platform to include fresh vegetables and grains delivery in coming months. nu.tree is a full-stack food tech startup, and we are investing in AI technologies to personalize food options based on your preferences too.