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Foodeterian Story : Setting Benchmarks in Tier-2 City Food Delivery Market

Food war in India has heaten up with Swiggy and Zomato scaling up for the war of the giants. Meanwhile, the opportunities are not overlooked by small startups trying to have the piece of this multi billion dollar industry. While Swiggy and Zomato are focusing majorly in metrO cities and tier-1 cities, new players are trying to capture the market in tier-2 cities.

Foodeterian, emerging as one of the fastest growing food tech in tier-2 city segment is all set to take this game to the next level now.


Foodeterian boasts of its speed in associating up with restaurants in Bhubaneswar with an unprecedented speed as a milestone set by the team and their approach to invest in employee training.


With the best in class designed platform and a team that has actual experience working in corporate world, Foodeterian boasts the simplicity and its reach to unexplored market segments to the restaurant partners in tier-2 cities.

Foodeterian started its operation in February 2018 with just a 4 to 5 restaurant partners and so far we have around 60 restaurants which is increasing daily due to our flexibility to resolve all delivery and order management related issues which are faced by restaurants. Word of mouth is the major source of our publicity among restaurant community which is so far the most reliable way to gain trust in any business or non-business partnerships.


We are delivering orders in 45 minutes which used to take around 1 and a half hour before we came to the city and thus setting a new benchmark for our competitors to follow. Additionally we are taking no minimum value orders and providing a wider option to our customers which are exceptionally successful so far.


Recent launch of website and iOS app has added new customer base to our existing android user customer base. This development has helped us and our restaurant partners to reach new segment of customers and an option to serve a wide spectrum. We are also trying to scale up to our second city which will be announced in coming days by our spokespersons and it will be a major boost for our existing restaurant partners as a direct effect of increase in our brand recognition.

What’s more, if you are in Bhubaneswar, Foodeterian is the food partner you should be looking at.

Chandra Shekhar Satti

Co-Founder at Foodeterian

Linkedin: https://www.linkedin.com/in/chandra-shekhar-satti


(As submitted to IndiStart.com by Chandra Shekhar Satti. If you like your StartUp to be published, please write to us IndiStart.com@gmail.com)
Image Courtesy: Foodeterian FB page

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