SaleBhai.com – fills market gaps, offers what diaspora hearts desire
The introduction of new-age technology and globalisation have greatly affected the way people look at life. The prospect of a better future, education, job, and lifestyle have taken people from their native places to settle in big Indian cities such as Delhi, Bangalore, Chennai, Mumbai, Pune, Hyderabad, Kolkata,and Ahmedabad or abroad. This trend has made India the country with the highest rate of migration as per UN records.
The latest Census report also suggests that 4 out of every 10 Indians migrate to a different location in search of a better life. This demographic shift resulted in mixed population in all major cities and in turn created a changing trend of demand for regional goods. The lack of authentic supply of regional specialities formed a gap that most migrants had to suffer from.
Then there was light
SaleBhai.com was formed to fill the market gap and bring smiles on the faces of all diaspora communities. With the widest range of authentic regional products, the platform has all that is needed to take customers back to their roots. For people looking to try something new, this Gujarat-based startup soon became a trusted website for discovery of original regional specialities of India.
From the hottest chilli of Tezpur to the best peanuts of Bharuch and from 100% organic dry fruits of Kashmir to mouth-watering halwa of Tirunelveli, buyers can expect to get all that their hearts desire and more on this unique platform.
What is SaleBhai?
A unique Indian ecommerce website, SaleBhai offers customers original regional specialities sourced directly from their hometowns. People looking to #DiscoverTheOregional India will also find this site useful and exciting. The target is to provide all 17 diaspora communities living in big Indian cities and abroad everything they miss from their hometowns.
The brand offers delicious food items such as baked treats, dry fruits, sweets, chocolates, pickles, beverages, and snacks; exquisite paintings, handloom goods, high-quality handicrafts, herbal & wellness products, puja items, and loads of festive and seasonal products such as mangoes, litchis, modaks during Ganesh Chaturthi, prasad for Shivratri and Janmashtami, jalebi-fafda for Dussehra, and more.
The site currently showcases around 9000 original handpicked items from 300 reputed sellers in 100+ cities. The product selection depends on factors such as migrant requirements, GI tag, uniqueness, and popularity. Once a product gets selected, top three sellers of the concerned region are cherry-picked before getting it on board the site to ensure originality and quality without the slightest of doubt.
The right mix
2015 saw the launch of SaleBhai by Vishwa Vijay Singh, Purba Kalita, and Pramod Rao to meet the requirements of the people migrating within India and abroad. As friends who came together after pursuing different careers, the co-founders discovered the common desire to do something extraordinary.
While Singh brought 15 years of experience in marketing and sales, Purba had worked for 12 years as a journalist (TOI) and with the core team that launched Flipkart, and Rao offered his IT skills that helped him develop several software products for international clients.
This perfect amalgamation of different but critical talents gave the core team the perfect shape it needed to begin this special journey.
Vishwa Vijay Singh handles the overall functioning of the company with direct involvement in marketing, logistics, and product categories, while Purba Kalita plays the vital role of handling the overall business communication, content requirement, and Pramod Rao setup the website from scratch with his technical prowess.
Their early lives were mostly away from their native places with parents having transferable jobs and only got to visit their hometowns during vacations. The annual visits continued as they began their professional lives and they kept missing their roots and homeland-special festivities, food, traditions, and customs. It is this longing that brought them together and resulted in SaleBhai.
Going international
The rising popularity and growing demand from customers inspired the company to start international shipping. SaleBhai now caters to the requirements of customers from 195 different countries with special focus on US, West and South Africa, Middle East, Australia, and UK. A perfect site for corporate gifting, the platform is also the best place for foreigners to experience the real India.
Featured Image courtesy: Facebook
(As submitted to IndiStart.com. If you are interested to publish your StartUp story or blog related to startups, please check in here:- Submit StartUp Story)
