ecommerce Featured Startups

SaleBhai.com – fills market gaps, offers what diaspora hearts desire

SaleBhai.com – fills market gaps, offers what diaspora hearts desire

The introduction of new-age technology and globalisation have greatly affected the way people look at life. The prospect of a better future, education, job, and lifestyle have taken people from their native places to settle in big Indian cities such as Delhi, Bangalore, Chennai, Mumbai, Pune, Hyderabad, Kolkata,and Ahmedabad or abroad. This trend has made India the country with the highest rate of migration as per UN records.

The latest Census report also suggests that 4 out of every 10 Indians migrate to a different location in search of a better life. This demographic shift resulted in mixed population in all major cities and in turn created a changing trend of demand for regional goods. The lack of authentic supply of regional specialities formed a gap that most migrants had to suffer from.

Then there was light

SaleBhai.com was formed to fill the market gap and bring smiles on the faces of all diaspora communities. With the widest range of authentic regional products, the platform has all that is needed to take customers back to their roots. For people looking to try something new, this Gujarat-based startup soon became a trusted website for discovery of original regional specialities of India.

From the hottest chilli of Tezpur to the best peanuts of Bharuch and from 100% organic dry fruits of Kashmir to mouth-watering halwa of Tirunelveli, buyers can expect to get all that their hearts desire and more on this unique platform.

What is SaleBhai?

A unique Indian ecommerce website, SaleBhai offers customers original regional specialities sourced directly from their hometowns. People looking to #DiscoverTheOregional India will also find this site useful and exciting. The target is to provide all 17 diaspora communities living in big Indian cities and abroad everything they miss from their hometowns.

The brand offers delicious food items such as baked treats, dry fruits, sweets, chocolates, pickles, beverages, and snacks; exquisite paintings, handloom goods, high-quality handicrafts, herbal & wellness products, puja items, and loads of festive and seasonal products such as mangoes, litchis, modaks during Ganesh Chaturthi, prasad for Shivratri and Janmashtami, jalebi-fafda for Dussehra, and more.

The site currently showcases around 9000 original handpicked items from 300 reputed sellers in 100+ cities. The product selection depends on factors such as migrant requirements, GI tag, uniqueness, and popularity. Once a product gets selected, top three sellers of the concerned region are cherry-picked before getting it on board the site to ensure originality and quality without the slightest of doubt.

The right mix

2015 saw the launch of SaleBhai by Vishwa Vijay Singh, Purba Kalita, and Pramod Rao to meet the requirements of the people migrating within India and abroad. As friends who came together after pursuing different careers, the co-founders discovered the common desire to do something extraordinary.

While Singh brought 15 years of experience in marketing and sales, Purba had worked for 12 years as a journalist (TOI) and with the core team that launched Flipkart, and Rao offered his IT skills that helped him develop several software products for international clients.

This perfect amalgamation of different but critical talents gave the core team the perfect shape it needed to begin this special journey.

Vishwa Vijay Singh handles the overall functioning of the company with direct involvement in marketing, logistics, and product categories, while Purba Kalita plays the vital role of handling the overall business communication, content requirement, and Pramod Rao setup the website from scratch with his technical prowess.

Their early lives were mostly away from their native places with parents having transferable jobs and only got to visit their hometowns during vacations. The annual visits continued as they began their professional lives and they kept missing their roots and homeland-special festivities, food, traditions, and customs. It is this longing that brought them together and resulted in SaleBhai.

Going international

The rising popularity and growing demand from customers inspired the company to start international shipping. SaleBhai now caters to the requirements of customers from 195 different countries with special focus on US, West and South Africa, Middle East, Australia, and UK. A perfect site for corporate gifting, the platform is also the best place for foreigners to experience the real India.

Featured Image courtesy: Facebook

(As submitted to IndiStart.com. If you are interested to publish your StartUp story or blog related to startups, please check in here:- Submit StartUp Story)

About the author

IndiStart Team

IndiStart.com is your one-stop destination for StartUp and entrepreneurship related news, views, information, tools and resources. Read refreshing and informative articles, interviews, news about the StartUps and business around you. Stay informed, stay motivated.

IndiStart - India Starts Here

Related Posts

Calendar

February 2023
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728  

RSS Meks Blog

  • 10 Best Knowledge Base & Wiki WordPress Themes 2021 September 15, 2021
    Running a successful online business requires an exceptional WordPress knowledge base theme that organizes documentation and helps customers. Customization options, intuitive navigation, unique layouts, and fast responsiveness are just some of the features you need. The following 10 WordPress wiki themes represent the best options for 2021 and beyond. Explore the full range to determine […]
    Dusan Milovanovic
  • How to increase WordPress Memory Limit (quick fixes) June 16, 2021
    Here is a post about how to increase the memory limit in WordPress. Allowed memory size exhausted error message showed up in your WordPress installation? No worries – this is one of the most common errors in WordPress. You can apply an easy fix by increasing the memory limit in your PHP. Table of Contents […]
    Dusan Milovanovic
  • How to use (and why) WordPress sitemap plugin March 1, 2021
    Did you know that by knowing how to use the WordPress sitemap plugin you can significantly improve your site’s visibility and traffic? Although it isn’t mandatory to have a sitemap on your site, having one significantly improves the site’s quality, crawlability and indexing. All this is important for better optimization, which is why we wanted […]
    Ivana Cirkovic
  • 22 free and premium podcast software for your show [2021 edition] January 18, 2021
    You’re determined to start or improve your podcast but don’t know which podcast software to use to really make it stand out? We’ve got you! #podcasting Top 22 free and premium podcast software for your show #WordPressTips #podcasting The post 22 free and premium podcast software for your show [2021 edition] appeared first on Meks.
    Ivana Cirkovic
  • Digital storytelling with WordPress – an all-in-one guide to make your web stories pop! November 23, 2020
    Wondering how to improve digital storytelling with WordPress and build more awareness and exposure of your business? Let our guide lead the way. The post Digital storytelling with WordPress – an all-in-one guide to make your web stories pop! appeared first on Meks.
    Ivana Cirkovic
  • How to use WordPress autoposting plugin to improve your visibility and SEO? September 10, 2020
    Did you know you can use the WordPress autoposting plugin for your content efforts and improve not only your time management but your business and visibility as well? The post How to use WordPress autoposting plugin to improve your visibility and SEO? appeared first on Meks.
    Ivana Cirkovic
  • How to create a personal branding site? Step-by-step DIY guide August 15, 2020
    Looking for ways and means to create a personal branding site? Well, look no further ’cause we’re giving away all the how-to’s to do it yourselves! The post How to create a personal branding site? Step-by-step DIY guide appeared first on Meks.
    Ivana Cirkovic
  • Top 15 WordPress content plugins and tools to improve your visibility and rankings July 16, 2020
    Let’s take a look at some of the must-have WordPress content plugins and tools to use to improve both your UX and rankings. The post Top 15 WordPress content plugins and tools to improve your visibility and rankings appeared first on Meks.
    Ivana Cirkovic
  • WCEU 2020 recap – key takeaways from the biggest online WordPress conference June 9, 2020
    Missed WCEU 2020 and all the exciting stuff from there? Here are all the key takeaways and main points to remember so, take notes! The post WCEU 2020 recap – key takeaways from the biggest online WordPress conference appeared first on Meks.
    Ivana Cirkovic
  • How to change the WordPress username? An easy step-by-step guide May 14, 2020
    Wondering how can you change WordPress username once you set up your blog or site? Read all about it in our helpful guide! The post How to change the WordPress username? An easy step-by-step guide appeared first on Meks.
    Ivana Cirkovic

Text

Distinctively utilize long-term high-impact total linkage whereas high-payoff experiences. Appropriately communicate 24/365.
Send this to a friend