CanvasFlip raises $1.2 M
CanvasFlip – DIY prototyping and usability testing platform raises $1.2 M from Silicon Valley-based VC firm ‘Bessemer Venture Partners’ to capture international markets
What CanvasFlip is: CanvasFlip is a cloud based prototyping and usability testing platform founded in August 2014 by two friends Vipul Mishra and Manish Jha.
What CanvasFlip Offers: Using CanvasFlip product managers, UX teams, and entrepreneurs (possibly YOU :)) to validate their ideas and check user experience without having to write any code manually. It helps teams reduce the time taken to bring their product in the market and saves the expensive UI/UX development resources.
In Web based and mobile apps, UI, the look and feel and rich interactive design providing enhanced user experience plays the most important role in the success of the product. Here CanvasFlip comes handy enabling teams to develop prototypes and get investors’/ users and other market players feedback to test at early stages of the design that too without need of writing any code.
Rich Clientele: Their clientele includes companies like Paytm, MakeMyTrip, Gaana, MagicBricks, RedBus, and Tech Mahindra also featuring proudly on their official website’s home page. Other than these big names CanvasFlip has been associated with 140 other clients and helped them with their ventures over last quarter.
Future Plans: They are all set to expand their product and marketing team in India and also to set up a new office in California to explore the global market.
Marketing Strategy: Although CanvasFlip has not spent too much in marketing in terms of money but they have been consistently engaging on platforms like NASSCOM 10K Startups, Inc42, Startup Saturday, Hackathon, Tie Smashup, and 500 Startups, etc., which awarded them huge publicity and renown ship for their great venture.