ScoopWhoop raises funding of $4 Million from Kalaari capital on Wednesday. Scoopwhoop is Delhi-based Internet media and news startup founded by Suparn Pandey, Rishi Pratim Mukherjee, Sriparna Tikekar, Debarshi Banerjee, Saransh Singh and Sattvik Mishra in 2013.
ScoopWhoop publishes content with youths as primary target audience which is heavily shared and becomes viral within matter of few minutes across various social networking websites like Facebook, twitter etc. that has been integral part of young generation of 21st century. Within small span of 2 years ScoopWhoop has shown tremendous growth which has grabbed the investors attention and this funding is result of their rapid growth and potential to grow multiple folds in future.
20 Mn visitors, 70 Mn pageviews, 10 Mn videos views. These numbers tells story of huge success of ScoopWhoop themselves.
“In the last 12 months we have grown almost 300%. We’ve managed to put a great team together, across portals, that drives almost 20 million unique visitors monthly. And, with this funding we look forward to being the number one digital media company in India by 2017,” — Sattvik Mishra, co-founder and CEO at ScoopWhoop
This funding will be invested to to expand its video production unit, ScoopWhoop Talkies, editorial resources, sales and native content team.
This is not the first funding raised by ScoopWhoop. A year back in november 2014, ScoopWhoop had raised $1.6 million from Ignite World, earlier known as Bharti Softbank (BSB), a joint venture between Bharti Enterprises and Softbank Corp.
Kalaari had also backed media site, Yourstory. Little Black Book (LBB), Delhi-based online city and lifestyle guide, recently raised $150K in seed funding. POPxo – a woman centric lifestyle and fashion content portal had raised $2 Mn in Series A funding. Delhi-based startup YouthKiAwaaz – a community driven online news and views portal had raised $599K in an angel round of funding.