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NSDM INDIA: How a Start-up in Pune Is Creating Extraordinary Digital Marketing Talent

India is at the cusp of a breakthrough in digital innovation. At such a delicate stage of evolution, it becomes necessary to identify and nurture the right talent that would lead the winds of change. NSDM India launched in Pune in early 2015 with this philosophy in mind and the vision to bring the best digital knowledge to students, working professionals and entrepreneurs.

Harshit Gupta and Arpit Khurana joined Pune University in 2012 to pursue an MBA degree. Little did they know, that destiny had brought them to the same classroom. What followed, has been nothing less than a fairytale startup story for the two young professionals from Pune.

While still pursuing his MBA, Harshit started working very hard to acquire a rich and versatile experience in digital marketing. A performance digital marketer from the beginning of his career, he worked with some of the biggest names in the corporate world, devising and implementing their digital strategies to deliver high quality results for his clients. His research and experience in Growth Hacking is proven as a huge value addition for aspirants and professionals too. Arpit Khurana, joined Harshit a little later. Together, Arpit and Harshit had lead the digital marketing department of a California based company where they worked with some well known international brands like Moffat & Nicol, United Colors of Benetton, Ephesoft, Panasonic, and George Foreman’s ecommerce venture, Gfbuthershop.

In January 2015, both of them banded together to lay the foundations of one of the most sought after digital marketing institutes in Pune, NSDM India.

Believing that luck favors the bold, the two young MBA graduates set out to realize their dream. Like any other startup, the initial stages were tough for the young team. “At first, it was difficult to convince people, both students and employers, about why they need a well-structured course in digital marketing and how such a course at NSDM India will make a difference in their business,” says Harshit.

Soon, things changed and NSDM India found its first angel investor who believed in the duo’s dream and funded the venture. Things improved further as the first few batches of students trained at NSDM India conquered the digital marketing discipline in their chosen industries. With a solid foundation in place, NSDM India established itself as a premier institute in a short period of time offering industry driven digital marketing courses with more than 18 advanced modules that cover Paid Advertising, Digital Analytics, Affiliate Marketing, Marketing Automation, Social Media Marketing, SEO and more. Now, NSDM INDIA is globally expanding with a self-paced Online Digital Marketing Course. The LMS software clubbed with interactive sessions has effectively made the institute a One Stop Learning Destination is Present to Train Marketers & Entrepreneurs for acquiring new skills.

The core of the training philosophy at NSDM India revolves around experiential learning. By providing first-hand experience to trainees with live projects, NSDM India equips them with cutting-edge skills in digital marketing discipline, preparing them for a fast-track path to career growth. The industry driven programs at NSDM India are designed carefully to ensure that the trainees get access to the most current and relevant industry best practices that help them become the most sought after professionals of digital marketing. The Growth Hacking Course, which is newly introduced to the curriculum has become a centre of attraction and a major reason that turn many heads around for this Course.

“Digital ecosystem is a great equalizer. Whether you own a large business, or a small start-up; whether you work for a large organization, agency, or are self-employed, the rules of the game remain the same for everyone. Our mission at NSDM India is to train digital professionals of the future who can harness this quality of the digital media and enable them to pursue greater heights of success in their career and business,” says Harshit Gupta, Founder-Director of NSDM.

So far, NSDM India has trained more than 4000 digital marketing professionals. This includes students, working professionals and entrepreneurs from an assortment of industries. Trainees have the choice to acquire recognized certifications like Google Adwords, Google Analytics and Facebook Blueprint Certification apart from the regular courses offered by the institute.

“We also work closely with educational institutes in Pune like MIT, Sinhgadh Institute, DY Patil Institute, and ISBM to name a few. The training students get through our course prepares them for a highly competitive job market after they graduate,” adds Mr. Harshit Gupta.

With the government laying a lot of emphasis on education, startups and SMEs through national initiatives like Digital India, it is clear that India needs more institutes like NSDM India where young professionals can mold their future with hands-on experience in digital marketing. “We foresee a lot of action happening in the digital ecosystem in the near future. Keeping that in mind, our plans are to venture into bigger markets of Mumbai, Delhi and Bangalore in the next four years,” adds Mr. Harshit Gupta.

(As submitted to IndiStart.com. If you like your StartUp to be published, please write to us IndiStart.com@gmail.com or visit IndiStart.com/submit-startup-story)

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