Wade Boggs rightly said, A positive attitude causes a chain reaction of positive thoughts, events and outcomes. It is a catalyst and it sparks extraordinary results. In the kind of social world we are living today, being viral is vital for a successful business.
AdLift, a leading global digital marketing agency has launched a disruptive new platform –yral (pronounced ‘viral’) which is doing just the same. The platform seamlessly connects advertisers with celebrities by leveraging their social media network. Yral delivers the right audience and scalable reach to its advertisers by leveraging modern social media platforms.
The working model is to provide registered advertisers with the right set of information that enables them to identify and interact with brand advocates, helping advertisers reach customers throughout all stages of the purchase funnel.
Globally, advertiser-paid social media spend is slated to increase 26% in 2016 and will reach $29.91 Billion, representing 15% of all digital ad spending. In Asia-Pacific, year-over-year growth is stronger – 30.6% with $9.6 Billion in social media ad spending. As more brands and businesses adopt paid social media advertising, Yral provides the right tools to advertisers to help them scale their social media initiatives and enhance their reach. Celebrities and brand advocates provide that very reach.
Check below, one of their campaigns:-
According to reports by Statista from January 2016, the world’s most followed celebrities have a Twitter following averaging to 50 million followers; while Instagram celebrities attracting an average of 55 million followers. Facebook celebrities have acquired an average of 80 million followers. Through the power of viral publicity, a single post from an influencer can start a global conversation. In addition, the frequency of posts can vary from one to 5 posts per day, further increasing the scope for effective monetization of resources to leverage brand visibility. In India, according to a report on the ‘Fastest-Growing Celebrities Profiles in India’ by Socialbakers.com, celebrities have an average Twitter following of close to 18 million followers. On Facebook, the average number of celebrity followers is more than 19 million. These numbers themselves indicate the staggering scope of influencer reach on social media platforms, which is ascending by the day.
The total reach of the top 50 celebrities is close to 100M which is 33% of India’s Internet population. Digital marketing spends are estimated to reach $2B by 2019 and if only 5% is led by celebrities we estimate the market size to be $100M.
Today, brands need to jump through multiple agencies to connect with the right brand evangelists – Yral streamlines this process, leveraging celebrities’ immense fan following in doing so.
The company has recently got funded from YouWeCan Ventures.
